However, because of the uncertainty in the market and even  job stability, leasing is still the answer for many people.

But doesn’t it make sense to give home ownership a second thought if you can buy a home and have a mortgage payment for less than rent? Check out Marysville Meadows and you might have that second thought.

Encore Homes is building new construction in Marysville, WA. called The Meadows. The Marysville Meadows community that is great value for the price. It’s  a community of almost 300 homes.  These new construction homes are priced starting in low $160,000′s. With the location of these properties, they are eligible for a USDA loan, which means zero down and no private mortgage insurance (or PMI).

Because of these low prices and low interest rates,  your entire monthly payment for these homes could likely not be as high as renting.

There are some fun amenities there also. Soccer field. Basketball court. Etc.

As a tenant, what you are actually doing is paying a mortgage already. You are just paying your landlords mortgage.

So maybe with affordable new construction homes like the Marysville Meadows, you really should give a second thought to home buying right now.

The landing pages are for searching by price range in cities.

The first thing I did was create a parent landing page for the Real Estate Search By Price

I then created two pages for each city. One for single family home search and one for condo search. These pages are set up as a child landing page under the Real Estate Search.

The first city I built out was Bothell.

I create a page for Homes For Sale In Bothell, WA | Search By Price. I broke each area down into $100,000 increments and added a hyper link to a more detail search landing page. What’s cool is that the IDX I’m using for this auto updates from the MLS so home buyers will always see the most up to date listings of homes for sale in Bothell.

I also did the same thing for Condos for sale In Bothell, search by price.

One both pages I added a sidebar with some widgets, a picture of bothell on a map and a bit of content.

Search For Mukilteo Real Estate

The second city I did was Mukilteo.

Basically the same model.

I create a page for Homes For Sale In Mukilteo , WA | Search By Price. I broke each area down into $100,000 increments and added a hyper link to a more detail search landing page. What’s cool is that the IDX I’m using for this auto updates from the MLS so home buyers will always see the most up to date listings of homes for sale in Bothell.

I also did the same thing for Condos for sale In Mukilteo

One both pages I added a sidebar with some widgets, a picture of the lighthouse in mukilteo on a map and a bit of content.

Now its time to get these real estate website pages indexed and getting traffic.

Here are some ideas for generating leads online….

Generating Leads Online

Realtors should take their internet marketing as a crucial component in their over marketing and prospecting plan. There is shift in how consumers are buying and it’s my guess that it will change lead generation, client fulfillment and the way you engage with your sphere .

Real estate agents need to look at how to develop a blueprint for their online marketing. This best blueprint would combine social networking, content creation, SEO, internet marketing, cold calling and in person appointments all together in to one strategy.

Content Creation For Realtors

A large portion of your blueprint should involve content creation as a part of your plan for generation leads online. Content creation gives you authority, educational perspectives, the chance to develop an audience, target your information and become the local celebrity in your neighborhood.

Social Networking For Realtors

Just develop the relationship on the internet and leads will come to you. There seems to be a lot of social networking experts, social networking gurus and social networking rockstars out there today say this.

These experts all seem to be saying the similar ideas, they will assist realtors and their marketing without having to do the traditional annoying activities of prospecting for sale by owners or expired listings.

I’m to drop this bomb on your social networking dreams, but just because you know how to twitter and facebook doesn’t mean you know how to employ the tools to generate leads online.

Discover how to analyze what are the best applications  for your online lead generation: twitter, facebook, foursquare, gowalla etc. Decide where your target market is at and then engage a social networking plan that works with your main marketing blueprint.

Realtors Using Google Ads and Facebook Ads

Google adwords and Facebook ads are a great resource to use in your online marketing. Especially when you blend these forms of advertising with your overall marketing strategy for your sales business. Using google adwords or facebook ads give a possible seller or buyer a chance to find you that is not using social networking or using keywords in the search engines  that you are not naturally ranking for.

As a Realtor,  how are you going to best engage in an productive facebook ad strategy with a facebook page marketing plan?

How are you going to develop a real estate lead generation that combines online and offline?

www.ProductivityJunkies.com

CEO workshop

Just had session #1 of my C.E.O. Workshop this last week. I designed the workshop to be done in either 4, 2-hour sessions or a full day. I felt that breaking it up into the 2-hour sessions for the first run would be easier for me to deliver the content and make sure I have the timing on track.

Seems like it was a great success, here is some feedback from the people that attended,

Have you ever said “No” to taking a class simply because you have “been through that before”? I would urge anyone who “already knows it all” to take Darin’s CEO series! I attended the first session yesterday and I won’t miss the next ones. Attending Darin’s educational opportunities has proven to be a very profitable use of time.  -Bill Groen

“Darin did a great job of “getting the message” out to us, in an informative way. Stop wasting, be smarter with your money an in turn your business will also reap the rewards. I’m excited to get to class next week and it was an eye opener…sometimes what we want, we don’t really need.”

Thanks Darin!!!  :) -Geri A. Scott

Contact me at morelistingsmoresales@gmail.com to find out when the next C.E.O. Workshop is scheduled or to schedule a full day workshop in your area.

• facebook: Darin Persinger
• Twitter: @darinpersinger

“Growth comes from clarity, priorities and focused action.” (SHIFT page 25)

“When you are ready, anything short of action is just plain inappropiate.” (MREA page 84)

Are you ready? What do you need to do to be ready? What actions do you need to take? When will you take them?
If you are ready, what are you waiting for?
If you know what to do, how to do it, why don’t you already have what you want?

If you would like to test drive a coaching program with me, contact me at 425-446-2429 or email me at morelistingsmoresales@gmail.com to schedule 15 minutes to find out if  it would work for you.

“When a shift occurs confusion follows. Not only in the marketplace but also in the mind and body. What to think and what to do becomes fuzzy because what once worked is no longer working and you many not know why.” (page 23)

So you don’t want listings because……
Days on Market increasing?
Sellers won’t price right?
Sellers being difficult?
Sellers being unreasonablee?
Too much expense?
Gary goes on to write in SHIFT,
 

“To survive a shift you must first make the mental shift to run towards what you most want and avoid the temptation of running away from what you most fear.”(page 24)

You need to stop running away from listings, you need to stop being confused by the shift and start running towards the foundational make up of this industry. LISTINGS!!!

By the way, you might want to do a quick SELF ASSESSMENT to self discover why you are running from listings if you are using those excuses from above:

On a scale of 1-10, 10 being the best how are my lead generation skills?
On a scale of 1-10, 10 being the best how are my lead conversion skills?
On a scale of 1-10, 10 being the best how am I at optimizing online marketing such as KWLS, craigslist, postlets, facebook, etc.?
On a scale of 1-10, 10 being the best how am I with objection handling?
On a scale of 1-10, 10 being the best how am I with my listing presentation?

****If you didn’t score a 45 or above, what training or coaching are you going to do to enhance your skill set?

In the MREA Gary shares with us that

“The Three L’s of the MREA – Leads, Listings, and Leverage-are the pillars of any successful real estate sales business. I believe these are the core issues that drive massive sales volume. In fact, we made them the framework for our foundational model of The Millionaire Real Estate Agent. (page 43 MREA)”

 You can not allow the market shift to confuse you about these foundational models. If you are thinking you want to ignore listings and focus on buyers, does it also make sense to ignore leverage and not utilize tools or systems and try to do everything yourself  or by memory. If you are going to ignore listings does it also make sense to ignore leads and lead generation all together hope that lead receiving starts to work (page 99 MREA for more on that).
 
If its silly to ignore leverage and leads, you must recognize that its just as silly to ignore listings.
 
I talked to my father about this issue recently, he shared with me that listings were the key to his business in the 70′s, and 80′s. Listings were the key to my business in the 90′s and now in this decade. How many market shifts have there been in the last 40 years? And yet my father and I agreed Gary is right, Listings focused is a foundational key to success no matter the market or time.
 
I will leave you with this last piece of knowledge from Gary,
 

“….some target audiences are going to be better than others in a shifted market…..That first list would include: open houses, FSBO’s, expired listings, foreclosures, builders with spec homes, and relocation buyers or sellers, among others. The second list would be the people in your met database (your past clients, sphere of influence, friends, and acquaintances who yo believe will send you referrals.” (page 66 SHIFT)

 So what audiences are you targeting with your lead generation?

I will get my training sessions posted on here ASAP which is open to all agents. My Solutions Coaching Program is also underway which is open to all agents meeting a minimum production requirement and completing the initial assessment. These training and coaching programs are FREE! Contact me for more info morelistingsmoresales@gmail.com

I have not been writing on www.MoreListingsMoreSales.com lately as I have been spending my time on Mastering The Real Estate SHIFT and working with Keller Williams Realty International Trainer Holly Perry on her blog Recruiting By The Book.

Needless to say this all is keeping my pretty busy and I recognize that you, the real estate agent, are also working harder with not as much of financial reward as you have received in the past. I will do my best to give you the info, strategies, support and knowledge that you need to make it through this market.

Upcoming Training Classes:

October 27th, 1:00 Modeling For Success “By The Book” 1:00

October 28th  2:00 Mastering The Real Estate SHIFT Session #3 2:00

I believe that there are FOUR STEPS in a listing presentation.

1. Rapport Building

2. Needs Analysis

3. Points of Difference/Unique Selling Propositions

4. Seller Marketing Strategies

Stay tuned while I break these four steps down for ya.

I’m still finishing some laundry, some reading/writing, and making sure I grab everything that I need for the week down there.

Besides the schedule events I personally have a busy week with some extras. I will be speaking to all the Team Leader’s and OP’s in the company about our KW Lions Den and Power Hour on a panel during Mega Leadership. Also attending an event with Holly Perry, Dave Jenks and Jay Papasan about the Millionaire Real Estate Agent book and the SHIFT book.

I hope to be posting some highlights of Mega Camp here and at Mastering the Shift. Stay tuned this week.