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Glenn From Redfin Thinks Century 21 Is Attacking Him May 30, 2007

Posted by Darin Persinger in Marketing, Real Estate, video.

Glenn Kelman, the CEO for Redfin, the online real estate brokerage in Seattle that came to fame with the 60 minutes piece a few backs recently wrote a post on his blog, Century 21 Runs Anti-Redfin Ad. 

Glenn states,

…it feels like a blunder for Century 21 to take us so seriously. Watching it, I was overcome with the elation of a high-school nerd after the prom queen noticed him enough for a put-down. And the ad falls into the same old trap, arguing that customers need help picking out a home. Most don’t.

Here is the ad and another one that Glenn attacks calling, sinister toned and corn-pone dreams of home-ownership and scaring you to death.

I kinda agree with Glenn on this one, a little bit. These ads aren’t so great. I think C21 can do better and I think we as an industry can do better.



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