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Glenn From Redfin Thinks Century 21 Is Attacking Him May 30, 2007

Posted by Darin Persinger in Marketing, Real Estate, video.
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Glenn Kelman, the CEO for Redfin, the online real estate brokerage in Seattle that came to fame with the 60 minutes piece a few backs recently wrote a post on his blog, Century 21 Runs Anti-Redfin Ad. 

Glenn states,

…it feels like a blunder for Century 21 to take us so seriously. Watching it, I was overcome with the elation of a high-school nerd after the prom queen noticed him enough for a put-down. And the ad falls into the same old trap, arguing that customers need help picking out a home. Most don’t.

Here is the ad and another one that Glenn attacks calling, sinister toned and corn-pone dreams of home-ownership and scaring you to death.

I kinda agree with Glenn on this one, a little bit. These ads aren’t so great. I think C21 can do better and I think we as an industry can do better.

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