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Contacting Your Sphere Part 5 June 16, 2007

Posted by Darin Persinger in Coaching, Contacting Your Sphere, Marketing, Real Estate, Sales.

        BE A PRO
So, we have been on a journey for the week, taking a look at what I call the 
            Lead Generation Model for Contacting Your Sphere

We have looked at how to Think Like A Pro to make sure we had the right mindset. We then looked at how to Act Like A Pro to insure that our actions are in alignment with what we want for our outcome. Then the next step is to Show You Are a Pro by demonstrating that to your sphere.The final step is to now look at how to “BE A PRO”. This idea stemmed from a blog I read at my friend, Anthony Clark’s

www.TulsaMetroBlog.com where he posts about the NAR stat that every American, on average, knows 5 people that will buy/sell real estate this year.How do you capitalize on this?Step 1. Send a letter to your Sphere letting them know about this NAR stat. Make them aware that they know 5 people that will have a real estate need this year and you would appreciate if they kept their eyes and ears open.

Step 2. Send the same thing in an email. Over communicate.

Step 3. Send a letter to your Sphere letting them know about your goals and let them know you NEED their help and ASK for their help.
For Ex.

Dear Friend,I hope to help 50 families this year enhance their life through real estate, either the sale or purchase. etc. etc. I need your help with this ambitious goal. Please know that when you refer a person you know to me that they will receive the highest level of service provided in the industry. Thanks for partnering with me on enhancement of your friends, family, neighbors and co-workers.

Then remind them again of the NAR stat, that they know 5 people that will have a real estate need this year. 
Step 4. Send the same thing in an email. Over communicate.Step 5. Make a phone call and ask for the names. Do not skip this step.

Step 6. When you do get a name or a referral, celebrate that person to the rest of your sphere. Send out a letter and email letting your whole sphere know that someone is helping you enhance another’s life through real estate.
Celebrate them. Recognize them. Make them Rockstars. Everyone loves to be recognized and will want to be recognized when they see you doing it for others.

Step 7. Keep calling. Keep asking.

Step 8. Repeat steps 1-8 but let your sphere know how close you and they are to reaching your goal. Partner with them and share your success with them. Make them feel apart of it.

This is my game plan for maximizing your sphere of influence. I hope you do enhance many peoples life through real estate with this Lead Generation Model. If you have ideas on how to improve this idea or you have others please share. If you have questions feel free to email me if you don’t want to leave it in a comment.


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