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GFDO (pronuounced gilf-do) July 27, 2007

Posted by Darin Persinger in Coaching, Creative, idea.
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A GFDO is a Guilt-Free Day Off.

A GFDO is sometimes unexpected, middle of the week, not planned, unscheduled day off. We came up with a GFDO at Edyn Real Estate because of the “O” in our WISCO culture.

Open Enviroment-We focus on what and how we do, not when and where we do. We understand that with the talented, creative and driven people Edyn will draw as its partners in business, they will function at their highest level without restraints. We know this because this is how we operate at OUR best. Execution is our key and focus. The method is up to you. Edyn supports, empowers and embraces their partners to perform to their strengths.

I never use to take a day off. A guilt free day off… fahget about it! I have learned that over working, only leads to burnout, non-creativity, stress, and slower production.

This last week, my EDYN partner and I took a GFDO. I did get up at six though and work around my house and in the business for about four hours. But by 10:00 am I was finished and we headed to the lake to do some wakeboarding. My partner was able to spend time with her brother and I was able to spend time with my nephew, so it was also a family day. Later that evening we cookedout with our friends, who had just been married and returned from their honeymoon and heard wonderful stories about their trip.

I enjoyed every minute of my GFDO, because I was 100% in each moment and not wondering about something else.

Take a day off. Take a Guilt-Free Day Off.

Referral and Repeat Marketing July 14, 2007

Posted by Darin Persinger in Books, Coaching, Contacting Your Sphere, Education, Info, Marketing, Real Estate, Sales.
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This week I attended a training course by Phil Hollander of Morris Real Estate Marketing Group. Phil wrote a book called Referral & Repeat Marketing.

Phil had sent me a this book a few months ago and it blew my mind. Many of the systems that I have implemented at EDYN Real Estate are based from this book. Even though the book covers many topics and sources of business, Phil’s talk was focused on just your A List people. Here some of my notes from the class

Phil Hollander defined A List people into 3 groups:

  1. Past clients
  2. Referral Sources a)Business Circle ex.lenders, lawyers, inspectors          b)Personal Circle ex. friends, relatives, past co-workers
  3. Hot prospect-buying or selling in 3-6 months

Who goes into your A-list Database? Ask yourself this question,

Does this person have the ability and desire to A) refer me business and/or B) repeat business with me

Past Clients are your number one source of business

Two reasons why people will use you or refer you,

  1. They like you.
  2. They think you have knowledge and expertise.

In my blog post Contacting Your Sphere Part 4, I wrote about how agents market and present themselves,

Have you ever received a postcard from a chef in the mail on how to sell a home?
I’m not a  betting man, but I bet not.

Have you ever received a postcard from Peyton Manning on when the next neighborhood open house will be?
Probably not. That’s just silly.

But I have received recipe postcards from real estate agents. What do real estate agents know about a Salsa Chicken Black Bean Casserole? Why would you want the consumer to even think you do?

I have received football schedules from real estate agents also. Why do we do this?

Do sending football schedules and recipes make us look like a real estate expert and knowledgeable professional to our A-list people?

Related Posts:

Contacting Your Sphere Of Influence Part 1

Contacting Your Sphere Part 2

Contacting Your Sphere Part 3

Contacting Your Sphere Part 4

Contacting Your Sphere Part 5

What Can Efficiency and Systems Do For You?

11 Things New Real Estate Agents Do Wrong

Being Your Best Is Not Good Enough July 9, 2007

Posted by Darin Persinger in Coaching, idea, Info, Real Estate, Sales.
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Tiger Woods Being The BestWhen 100% Is Not Enough

If I golfed against Tiger Woods and gave 100%, how do you think I would do? What if he only gave 80% or 75%? Tiger Woods would probably have to be at 30% or less and I would have to be at 100% for me to ever beat him in a heads up golf match. He is justly simply more talented and better skilled than me.

“Give 100%”

Coaches say it. Managers say it. Parents say it. “Give 100%”

They could not be more wrong. The anthem should be “Improve yourself.” At every opportunity, at every game, at every presentation, at every situation. Improve yourself!

What would happen if you improved your knowledge or skill level in your profession or industry just 1% every day? How much would you have improved at the end of a week? At the end of a month? At the end of a year?

Being your best is not good enough until you are your best. Keep improving!

Related posts:

What Can Efficiency And Systems Do For You?


Building Your Real Estate Business

11 Things New Real Estate Agents Do Wrong