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Success Comes From Doing The Right Things, Not A Lot Of Things March 21, 2009

Posted by Darin Persinger in Uncategorized.
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“Growth comes from clarity, priorities and focused action.” (SHIFT page 25)


“When you are ready, anything short of action is just plain inappropiate.” (MREA page 84)

Are you ready? What do you need to do to be ready? What actions do you need to take? When will you take them?
If you are ready, what are you waiting for?
If you know what to do, how to do it, why don’t you already have what you want?

If you would like to test drive a coaching program with me, contact me at 425-446-2429 or email me at morelistingsmoresales@gmail.com to schedule 15 minutes to find out if  it would work for you.

Your Real Estate Listing Presentation September 3, 2008

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Can’t figure out how to nail that real estate listing presentation? What do you say? What don’t you say?

I believe that there are FOUR STEPS in a listing presentation.

1. Rapport Building

2. Needs Analysis

3. Points of Difference/Unique Selling Propositions

4. Seller Marketing Strategies

Stay tuned while I break these four steps down for ya.

What Is Your Domino? April 27, 2008

Posted by Darin Persinger in Coaching, Real Estate, Sales.
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 This last week I shared with my agent partners this youtube video:

While they watched the video, I handed out a single domino to every attending agent partner. I then asked these questions,

What one thing can you do, that no one else can do, every day that will have an impact on the rest of your business?

What is your domino?

What is the one thing that when put in motion will have a domino effect on the rest of the business?

Become Unstoppable February 1, 2008

Posted by Darin Persinger in Business Models, idea, Marketing, Real Estate, Scripts.
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My business partner and I made a mistake. I made the mistake of the idea, she made the mistake of agreeing to it.

Based on conversations with home-sellers and doing some focus groups with people who had sold their home we created a business model that was pay less, get less or pay more, get more.

The mistake to this was home-sellers after the fact are rethinking a lot of things, rethinking about the commission they paid, was it worth it, what did our agent do. Before selling there home, they are not thinking these things. The home-seller is thinking about results. “Get my home SOLD!”

Seth Godin offers a great solution for Realtors right now. Do more than anyone in your marketplace and charge the same or maybe even a little bit less.

If you’re a real estate broker, you work in an industry where everyone used to charge the same fee: 6%. Now, though, discount brokers are turning up the heat on fees. Lots of brokers are unhappy with this.

The challenge is… what if you had to charge 7%. What if you had to charge more when everyone else was charging less?

What would you do? How could you make it worth it?

Now, just imagine what would happen if you did that at 6% or even 5%? You’d be unstoppable.

So instead of cutting services or marketing in this market, get creative and expand them. Offer more.

Real Estate Coaching Part 4 November 8, 2007

Posted by Darin Persinger in Coaching, Education, Real Estate, Sales.
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Real Estate Coaching Part 1

Real Estate Coaching Part 2

Real Estate Coaching Part 3

When coaching any real estate agents or real estate sales managers, I want to know their “why?”.Their “Big Why?”. There are many jobs out there. Many careers to be had. Many ways to earn a living.

Why do you want to succeed in real estate?

Think about that for a minute. Do you know why you want to deal with short fused, impossible sellers? Why do you want to work with time consuming, unrealistic buyers? If you don’t know “why?” email me to schedule a FREE phone consultation on defining your purpose. MoreListingsMoreSales@gmail.com

Your “Big Why” is not about making money either? It never is. I promise you. Watch.

Why do you want to be successful in real estate?

  • To make lots of money

Why do you want to make lots of money?

  • Ahhh…..I really would like to be able to retire early and pay for my kids to get through college.

Why do you want to retire early?

  • It would be great to travel with my husband and really spend quality time together in our later years.

Why do you want to pay for your kids college tuition?

  • I never went to school, but I know that so many more doors open for you when you have a degree. I want them to be happy and successful in life.

So the reason you want to be successful in real estate is so that you can spend quality time with your husband, traveling and exploring the world. And also being able to help your kids discover themselves, living a happy, successful life.

If I’m in a real estate coaching relationship with someone, we have that conversation and that doesn’t make them pick up the phone and lead generate even a little bit, either they are not being honest with themselves or they don’t belong in real estate. By the way, real estate coaching is not all about getting agents to lead generate.

Real estate coaching, in my opinion is more than giving an agent systems, tools and education. Real estate coaching is about training, demonstrating, and guiding. Most real estate offices and real estate franchises have good enough tools and systems for their agents to succeed with, the real estate offices just do not take the time to properly show agents, what and how to do.

If you are ready to increase your performance, production and profit-visit our Coaching page.

Related Posts:

What Do You Do For A Living?

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Building Your Real Estate Sales Business

Fear

Real Estate Coaching Part 3 November 5, 2007

Posted by Darin Persinger in Coaching, Education, Info, Real Estate, Sales.
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Real Estate Coaching Part 1

Real Estate Coaching Part 2

So I have suggested that,

If you are an experienced real estate agent and have had some sales success in the past but now are in a slump, by simply reporting to someone else-your goals, actions, and results-you could see a huge benefit to your business.

See, being held accountable and being coached are two different things. If you decided to have a real estate coach help you, the real estate coach will hold you accountable, but will also, give you ideas, tools, systems, and advice. Let me give you and example.

Yesterday was Sunday. There was a lot of good football games on. If you watch a game, you can see examples of coaching and accountability taking place right in front of you.

If a receiver runs a wrong route and means a bad play for the team, you will see maybe a couple of other players but for sure the quarterback holding that wide receiver accountable. They will be challenging the wide receiver, on why they did not execute correctly. Once that wide receiver gets to the sidelines, they will start to get coached and will be held accountable by the coaching staff of the football team.

By the way, I can’t spell receiver to save my life. Thank God for spell check.

Related Posts:

Sit at floor duty…sit at open houses…sit, sit sit

Building Your Real Estate Sales Business

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Real Estate Coaching Part 2 November 3, 2007

Posted by Darin Persinger in Coaching, idea, Info, Real Estate, Sales.
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Do you need a real estate coach? Is getting involved in real estate coaching the best move for your business?

That depends. Where are you at and where do you want to go?

 Are you new in the real estate business?

Are you experienced but in a slump?

Are you experienced and want to take your business to the next level?

Are you experienced and want to grow your real estate team?

A real estate coach could you help you with all these situations but you might not need a real estate coach for all of them. For example, if you are experienced and you know what to do, an accountability partner is a great way to go.

If you are an experienced real estate agent and have had some sales success in the past but now are in a slump, by simply reporting to someone else-your goals, actions, and results-you could see a huge benefit to your business.

An accountability partner could be your peer. They could be another agent in your office, they could be an agent in your company but at a different branch office. They might be someone you met at a training event or a convention. They might even be someone in your city that works at a competing brokerage. Your accountability partner should be whomever you feel confident in, that they will hold up their end of your accountability partnership.

If you would like some more ideas on accountability partners or what an peer accountability session should look and feel like, email me MoreListingsMoreSales@gmail.com

Related Posts:

Real Estate Coaching Part 1

Sit at floor duty…sit at open houses…sit, sit sit

Who are you promoting as your real estate brand?

Building Your Real Estate Sales Business

11 Things New Real Estate Agents Do Wrong